Tips for Video Marketers

If your a a business owner with a digital presence you are or should be concerned about how to market via videos.  We found this article that outlines three tips that should help you zero in on what to focus on.

From the article:

1. Ugly vs. Pretty
One of the biggest shifts has been the swing back from ugly to pretty. As in, ugly videos with bad lighting are no longer the order of the day. There are just too many tools out there to make your videos look professional.

Look, there’s a reason news anchors sit in the makeup chair for an hour before they ever set foot on the set. Appearance impacts credibility… people DO judge a book by its cover.

A well-produced video can really impress viewers. They’ll see that your production quality is high, and they’ll assume your content/products are as well.

If you want users to take you seriously, use good lighting, quality audio equipment, and post production editing. Heck, we’ve even started using green screens at Digital Marketer.

2. One Action Per Video
Every video you publish should have a clear and compelling call-to-action, even if it’s just “Click the link to go to my blog.”

Highlight one simple action that you want users to take, and don’t worry about being repetitive. We try to repeat our CTAs at least 3 times in each video, once at the beginning, middle, and end of the video.

This tip applies to 45-minute VSLs or 30-second posts on Viddy. You have to tell folks what to do next… Or else, let me break it to you, they won’t do it. They’ll move on to the next video.

And think about it: If each video you publish has a CTA, then your videos will continue to generate actions as long as they get views.

3. Be A Problem Solver
All good marketing is problem solving. To be effective, your videos need to be solutions oriented.

And to ride in on a white horse and save the day, you’re going to need to highlight the problem your product solves, the need it fulfills, etc… It’s very important that you clearly address it.

You don’t have to be doom and gloom, and it you don’t need to over-hype the problem either…

I love those infomercials where they try to make a crummy blender look like a life or death problem… but they don’t do much to build credibility.

Here’s a brief overview of the format we use in our longer VSLs:

  • Identify the problem
  • Aggravate the Problem
  • Offer THE Solution
  • CTA #1
  • Explain the Features and Benefits
  • Present Your Credentials
  • Offer a Guarantee
  • CTA #2
  • Illustrate Why Now is the Time To Take Action
  • CTA #3

If you need help with your internet marketing we would be happy to help!

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Improve Your Exposure With Marketing Analytics

Marketing analytics can improve your success on the internet. We found this article that is sure to help you understanding marketing analytics and how they can help you in your business.

Is this Book right for me?
Not quite sure if this ebook is right for you? see the below description to determine if your level matches the content you are about to read.

Introductory content is for marketers who are new to the subject. this content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals

Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. this content typically covers the fundamentals and moves on to reveal more complex functions and examples.
After reading it, you will feel comfortable leading projects with this aspect of inbound marketing.

Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful.

If you need any help with marketing analytics let us know!

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Learn About Facebook Page Insights

Most people have heard about Facebook Page Insights but not sure how it can help you and your business. We found this article that should answer all of your questions and help you create more of a presence on Facebook.

From the article:

Businesses will be better in a connected world. That’s why we connect 800M people and their friends to the things they care about,using social technologies that drive business growth.

Pages are where you connect with people. With Pages Insights, you can:

  • Understand the performance of your Page
  • •Optimize how you publish to your audience so that people will tell their friends about you; and
  • •Learn more about your audience

Get started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . .. . . 2
Understand the overall performance of your Page . . . . . . . . . . . . . . 4
Optimize how you publish to your audience . . . . . . . . . . . . . . . .. . . . 6
Learn more about your audience . . . . . . . . . . . . . . . . . . . . . .  . . .. . . . 9
Conclusion: Focus on engaging your audience . . . . . . . . . . . . .. . . . 15

If we can be of any help with Facebook Page Insights or any other aspect of your online presence please let us know!

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Are You Using the New Rules of Marketing?

Rules seem to be constantly changing. This works, this doesn’t work any more, and on and on. Want to know the rules that currently apply to marketing? Then read this article and implement the new rules in your business.

From the article:

The Old Rules
Here’s are the rules for marketing that are taught in most business courses, and are common inside most companies (many of whom are struggling):

Step 1. Create a product that has a broad appeal to a large number of consumers or buyers.
Step 2. Reach as large an audience as possible with a message that appeals to many of those potential buyers.
Step 3. Create a recognizable brand name that can be extended into additional product categories.

While it’s true that companies following these rules have, in the past, been able to build strong brands like Sony and Coke, this type of “broadcast marketing” no longer works because:
1. The Internet and wealth of media outlets has fragmented consumers and buyers into ever smaller groups, each with its own characteristics and interests.
2. Messages that appeal to those consumers and buyer must be highly customized and specific in order to gain any attention.
3. The proliferation of brand and brand messages has become so overwhelming that consumer and buyers simply tune them out.

In other words, what worked for Coke ain’t gonna work for you.

The New Rules
Here’s what DOES work:

Step 1. Create a product that addresses a very specific type of consumer and buyer.
Step 2. Target your initial messaging at that audience in order to “convert” them into your advocates.
Step 3. Have those advocates define your brand name and the future of your offerings.

Note that this is the exact opposite of what worked in the past.
1. Where the old rules were “broadcast” and used various forms of mass media, the new rules are “narrowcast” and use highly targeted media.
2. Where the old rules were all about reaching the masses, the new rules are all about reaching small groups of individuals.
3. Where the old rules left you in control of your brand and destiny, the new rules puts that control in the hands of your customers.

Ignore these new rules at your own peril.

Local Marketing Labs is here for your marketing needs!

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Are You Doing Your SEO Right?

Is your SEO strategy working for you? You could be using it to it’s full advantage but you could be loosing business everyday. Checkout this article we found and decide for yourself.

From the article:

It irritates many SEO consultants when clients clamor for the “newest, latest, coolest” techniques. There’s nothing wrong per se with using cutting edge tactics to dominate search results, but often these demands come at the cost of tested, proven methods that are effective!

That’s why it’s worth taking the time to work through this checklist, and make sure that you’re getting these SEO fundamentals right.

1. Retain Your Focus on Revenue and Profit
For any online business, revenue matters — as does profit. On-site SEO was never more important in generating both. Use it to target your market on a granular, individual level.

Social media marketing has become ubiquitous, and its synergy with SEO can be remarkably powerful.

But, that doesn’t mean social media is a substitute for all other forms of traditional SEO. Neither does article marketing always take a back-seat to audience building.

2. Beware The Lure of Shiny New Things
Everything you publish online is indexed. Your customers find your content on search engines, and what they see influences buying decisions. Organic search results deliver bottom-line results to every business. That’s why you shouldn’t put SEO fundamentals on the back-burner while you chase after new untested techniques.

3. Your SEO Strategy Is Constantly Changing
The playing field is always shifting. Google ranks websites on the basis of nearly 200 factors. The algorithm changes every day, 500 to 600 times each year. So your SEO strategy must keep on evolving, adapting, improving.

“New SEO” is a myth. A distraction. It leads to a dilution in focus. Your winning strategy must embrace novel methods, and incorporate them into your overall marketing mix.

It’s dangerous to under-estimate the importance of social media for marketing. That’s why many SEO consultants are working hard to master the use of social networks. Social media is profitable. It should be an integral part of your marketing campaigns.

The secret is to line up everything together correctly, and not to blindly slash budgets from other areas of marketing and SEO to focus exclusively on social media.

4. Embrace the ‘New’, But Keep What’s Working
Exciting new developments and technologies offer opportunities to grow your customer base and boost revenue. But many business owners blindly hop aboard bandwagons, dumping “old, traditional stuff” to fall in love with “cool” marketing techniques.

That’s not wise strategy. Neither is blindly layering newer models over existing approaches. Getting the balance right is critical.

5. Focus, Focus, Focus
You must try to create order from chaos. Having a knee-jerk reaction every time Google tweaks an algorithm, or Facebook adds a feature, or Twitter launches a tool can make it appear as if your SEO efforts lack a cohesive strategy.

6. Are All Your Marketing Eggs In An SEO Basket?
They shouldn’t be! Though one of the most cost-effective forms of marketing, SEO isn’t a universal solution. That’s why you must create a diversified arsenal of marketing weapons to win the war against your competition for more targeted traffic.

7. Information Architecture Isn’t Just Cosmetic
It’s also structural.

Good SEO improves your information architecture and website/URL structure. Using a well structured content layout, you can leverage synergies within your network. If your budget is limited, you’re better off using it to strengthen your base. On-site SEO will serve like reliable bedrock for your Web business.

8. Better Structure Leads To More Inbound Links
Not only does good website architecture win you deeper links, it also boosts your chances of being linked to, tweeted, or mentioned on forum posts about that topic, such as a “Top 10 Wall stickers” list, for instance.

9. Reel In Search Engines With The Perfect Bait
By ranking a URL when people search for [Wall stickers], you’ll help search engines deliver a good user experience. Ensure that the context is right, and that only related pages are linked from inside the silo and you’ll enhance content relevance within the silo.

10. Get Deep, Powerful Links
With a strong, well-planned information architecture, you can attract powerful deep links. Take a furniture store, for example. Many bloggers write about home interiors. Your ideal customers read their blogs, follow their tweets, and share their recommendations on Facebook. These bloggers will happily link to relevant internal page content on your site – because it adds value to their audience.

11. Organize Your Content
Do this in a way that you’ll leverage social networks to boost your SEO. Instead of dropping all your material into the root directory of your website, you can set up a category for [interiors], with sub-categories for niche divisions within it.

Remember To Focus On SEO Fundamentals
Integrating your diverse marketing efforts together will help you carve out a larger slice of your niche market, and let you enjoy the revenue boost that will follow naturally. This becomes easy when you focus on the basics, and adopt proven SEO fundamentals that have passed the acid test of time.

Edgy marketing is exciting, but risky. Conventional approaches are relatively boring, but rewarding.

You can benefit from both. Just make sure you don’t lose focus. If you do, you’ll lose control.

If you need help with your SEO we would be happy to help!

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Learn How to Be More Productive

The best way to learn how to be more productive is to learn from people that are productive since they are tried and true ways. We found this article that we hope will make you a more productive person.

From the article:

1. Pick Your Priorities
Make choices about the activities in your life. With most endeavors, you can either go deep or go wide. Focus on spending time that for you is fun and productive. If you like big families, have them, but recognize up front that kids require time and you’ll have to choose a lifestyle that supports quality time with them, for you to feel satisfied. I chose the life of a consultant because I like to work with companies, but don’t want the life of a big company CEO. My choices are based on the lifestyle I want.

2. Go For Efficiency
You don’t do everything well. The things you do well usually give you greater joy and require less time. Don’t take on something with a steep learning curve if you don’t have the available bandwidth. Design your life to meet your wants, and recognize when to say no to opportunities that are outside the scope of your desires. Live your life by design, not default.

3. Integrate Your Activities
Many people go crazy trying to figure out how to spend time with friends, family, work, play, etc. Stop trying to balance time between them all. Find ways to enjoy them in a combined manner. Build your social life around people in your work environment. Find people in your company who share common interests and develop your career around the people and activities you love. If everything is out of synch to the point where you feel pulled and stressed, a change is likely imminent one way or another.

4. Actively Manage Time-wasters
Social media, family, friends, employees, co-workers and general whiners all under certain circumstances can suck precious time from you if you let them. Budget your time for necessary activities. Make a choice to limit non-supportive interactions that don’t energize you. As for social media, it can easily be a black hole for time and productivity. Use it appropriately and sparingly as a tool to support your endeavors and social needs, but lay off the Farmville.

5. Be an Active Learner
You would think learning takes more time from you, but actually there are always new tools and new ways of doing things that can save you time on mundane tasks freeing you up for your priorities. Always be looking for a new way to gain back an hour here or there. Just try it and dump it quick if it starts to drag on.

6. Lighten Up
No need to beat yourself up if you can’t do all the things you want because you are handling other stuff that needs attention. It happens. The world won’t come to an end in most cases just because you left a few things undone. Celebrate progress and keep refining toward a happy productive existence. This is why making lists and crossing off items is a staple in any productivity handbook. Every completion is a small victory that adds up in a big way.

If you need more time in your day and think we could help lighten your burden let us know!

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Learn What Business Books You Should be Reading

We found this article that includes 8 different business books that will help you in your business.

From the article:

In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here’s a recap of the category winners. Click on the links below to read more about these top books of 2012.

Which book is *your* pick for the top book of the year?

Let us know what you think of these books!

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