Increase Your Memory By Eating!

Feel like your memory isn’t what it used to be? We found this article with 6 different foods you can consume in order to boost your memory that we know will be beneficial to you.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge marketing consultants that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

1. Beets to regulate heartbeat.
A healthy ticker means a healthy brain. “Every cell in the body needs a steady supply of oxygen and nutrients to stay alive and work properly,” says Bauer. Keep blood pressure levels in check (less than 120/80), exercise regularly, and stock up on foods such as beets that improve blood flow, ensuring a steady supply of nutrients to the brain. “A brain filled with well-nourished neurons enables you to think and remember more clearly,” says Bauer.

2. Fish to maintain brain cell health.
“When it comes to food and memory, fish should be the star of the show,” says Bauer. Fatty fish such as salmon, sardines, herring and mackerel contain generous amounts of omega-3 fatty acids which are important for maintaining the health of brain cells. Bauer recommends eating a four-ounce portion (slightly larger than the palm of your hand) of a fatty fish at least three times a week.

3. Berries to prevent brain cell breakdown.
Berries are busting with antioxidants called anthocyanins which help prevent the breakdown of brain cells. A 2012 Harvard study found women who eat at least one cup of blueberries and strawberries per week experienced a 2.5 year delay in mental decline compared to women who rarely ate berries. “Blueberries in particular have received a lot of attention because they can enhance spatial memory and learning,” says Bauer. She recommends eating four cups of berries per week. Even if berries aren’t in season, frozen ones are just as nutritious. Add some berries to your morning smoothie or bake them into your pancakes.

4. Lean protein to improve cognitive skills.
Chicken and turkey breast, eggs and low-fat milk are excellent sources of vitamin B12 which is an important protein to maintain cognitive skills. A 2012 Tufts University study showed older adults who were mildly B12 deficient were at higher risk for cognitive decline.

5. Walnuts to improve memory scores.
Walnuts might resemble a miniature version of the human brain for a reason. A 2012 study published in the Journal of Alzheimer’s Disease found that walnut consumption was associated with better memory scores and cognitive function. Walnuts are also a great source of alpha-linolenic acid — a plant-based form of omega-3 fatty acids. Sprinkle some walnuts on your salad or yogurt or mix chopped walnuts with pancake batter.

6. Coffee to sharpen focus.
Caffeine can temporarily sharpen your focus and memory. While Bauer says a couple cups of coffee are OK to drink during the day, she recommends avoiding caffeine at least eight hours before bedtime so it doesn’t interfere with your sleep. “Quality sleep is a critical component to a sharp mind,” she says.

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SIDENOTE: Need to be more productive in your day? Checkout this article with helpful tips for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226179

Learn About Facebook Promoted Posts

Facebook has so many different ways to help business owners expand their reach but it can be difficult to know what to use and what not to use.  We found this article on Facebook promoted posts that we hope will help your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge small business marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are 4 Tips to make the most out of Promoted Posts and get your message out their to all your Facebook Fans:

1. Maximize Your Popular Posts
If you have a post on your Page that is getting more engagement (more Likes, Comments and Shares) than usual, you should use the Promote feature. The post has to have been posted within the past 6 hours, but all you need to do is click on the Promote feature at the bottom right of the post feature.

2. Use The Targeting Feature To Get More Focus
Add targeting to your Page posts so only the most relevant people will see them in their news feeds. Before you publish your post just click the Compass/Target symbol at the bottom left next to the Location symbol as shown here: (Pic 2).

Then Click Add Targeting and choose one or more filters:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language
  • Once each of these options are clicked, you can select options on the right

The targeting symbol often only appears once you click on the Promote button, and some Pages have reported that they are unable to access this feature at all, but if you have the Promote feature, the targeting feature should show up once you start composing your post.

3. Select Likers Only
Promoted Posts are distributed on an optimized CPM basis according to the lifetime (not daily) budget. This means they are often served to less desirable countries with lower cost impressions and this means some wasted impressions to far flung countries outside of your market. Although Facebook have said this has been addressed late last year, you should only select those that have already Liked your Page (see below Pic 4).

4. Monitor Performance
On your Business Page, shortly after promoting a Page post, you’ll be able to see its performance at the bottom of the post in the links to the left of the Promote button.

To see more information about the total percentage of people who like your Page and saw your post organically, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link as shown below: (Add Pic 5)

Promoted Posts are a great way to ensure key posts are seen by all your Facebook Fans. After doing the work to build your Page, you may as well make sure that you get in front of those prospects at every opportunity.

Even though you have to pay to do this, compared to traditional alternatives it is a relatively small investment. If you want to get your posts out to friends of fans and others who are yet to Like your Page, try Page Post Ads instead that can be created in your Ads Manager.

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SIDENOTE: Want to reach more customers using Facebook? Checkout this article about Facebook Page Insights for busy parents article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/reach-more-fans-with-facebook-promoted-posts/

Learn a Sales Secret!

Sales can be easy and hard to obtain. It all depends. We found this article that we hope will get rid of some of the mystery and help you close more sales.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge online marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Ah, the occupational hazard of being a pushy New Yorker–I am always trying to evangelize my point of view or lobby for position. Of course, I used to do it the hard way. Overwhelm my opponents until they cowered or gave up from exhaustion. See, I had always thought all buyers were similar, and I would try and sell products, services and ideas to all these buyers the same way with the same approach.

But several years ago, I figured out there was an easier and more individual way to close buyers. I didn’t have to sell them. I just needed to communicate the right things to the right people in the right way. I wrote about it in my book ROAR! Get Heard in the Sales and Marketing Jungle. The title is actually an acronym for the method. Here is what it stands for:

Recognize the buyer type with whom you are dealing

Observe from their perspective

Acknowledge who they are

Resolve their need

Empathy! Of course! Acknowledging other people’s position and then approaching the discussion from their perspective allows them to be more open to seeing the benefits of my offering. And looking through their eyes helps clearly identify when I am serving them little or no value. That way I don’t have to waste time and effort trying to sell to someone who will never buy.

But how could I recognize the buyer type? Little did I realize, I was already taught a method for that since early childhood. A way my ancestors had shared for more than 3,500 years.

Every year around this time, like most Jewish people, I sit down for a Passover Seder and am exposed to a 3,500-year-old method of persuasive communication. Every Spring in our culture, we sit down to amazing food and tell… no, sell the story of Exodus from the Old Testament, to our kids. The story book we use, called a Haggadah makes it clear about the types of buyers to whom we are imposing our ideas about Pharaoh, Moses, parting waters, golden calves, burning bushes, Charleton Heston, and 40 years of bread-less wandering. This is all told in this one night. (Well actually there are traditionally two nights if you are doing it right.)

In the Haggadah there is a specific phrase about communicating the story to children: “Concerning four sons does the Torah speak: a wise one, a wicked one, a simple one, and one who does not know to ask.”

This made perfect sense! These were the four buyers with which I could now ROAR!:

The Wise Buyer
Wise Buyers focus on making an unemotional decision based upon facts so they can be assured they did not make a foolish purchase.

The Cynical Buyer
(They’re not actually wicked, just reticent and crafty.)
Cynical Buyers know they have been taken advantage of before, and believe they will be again. They appear skeptical and cringe at being sold because they are fearful and don’t trust easily.

The Simple Buyer
Simple Buyers are straightforward and direct. They want something specific and that’s all they want, be it pricing, some kind of quid pro quo, or some other specific need, and will not waste their time with you if you don’t correctly address their immediate desire.

The Disinterested Buyer
The Buyer Unwilling To Ask or Disinterested Buyer is a potential customer who is not aware of how your offering impacts them. Once you get their attention they will convert to the Wise Buyer, Simple Buyer, or Cynical Buyer.

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SIDENOTE: Want to know more strategies to increase sales? Checkout this article with more ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.inc.com/kevin-daum/try-this-proven-3500-year-old-sales-secret.html

Social Media is Important On Your Mobile

Social media is important. This isn’t a secret but the different ways you can use it on your mobile to boost your business might be a mystery to you. Checkout this article that we hope will help you!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge internet marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are a five easy tips to help you optimize your social media content for mobile readers:

1. Be much more thoughtful about when you’re posting.
The average Facebook post gets 50 percent of its reach and engagement in the first 30 minutes of being posted, according to Socialbakers. It’s all downhill from there.

Start asking yourself: Where is my audience going to be in the hour or so after we post this? Is there an opportunity to capture them where they are at that moment and inspire action or tap into an emotion that you know a large number of your fans are experiencing at that time?

Don’t limit it to experimenting with when you post, either. If you have an assumption about where your audience is consuming your content (specifically, where they are on Earth), you can create some calls to action and inspire them to engage that way.

For instance, Instagram, where the mobile engagement is close to 100 percent, is great for this: “Show us what you’re doing now and how our product fits into that.”

2. Add value to the mobile experience — which differs from adding value to the desktop or laptop experience.
The greater the distance you make your fans travel in mobile, the worse the experience becomes. No one wants to hop from one app to another—to another—to download your app that, let’s be honest, isn’t all that cool in the first place. On a desktop or laptop, people are more forgiving when it comes to bouncing around the Web. You have to be more respectful of the mobile experience.

Similarly, if you’re in the Facebook or Pinterest app and you click on a brand’s link, it’s going to send you to a website. Unless you’ve checked that link in social, you’re not 100 percent sure where you’re sending them. It might look great on your laptop, but on mobile it could look like a Geocities site and do your brand a huge disservice.

Keep your posts simple and undeniably specific to your brand.

3. Design for mobile first.
Keep your font sizes legible on your graphics. If you’re tapping through to a photo, you don’t want to have to zoom in on something just to read it. If you’re taking the time to design an asset, make sure you’re taking the time to design it so that mobile users can read it.

The default has been to design social assets for the desktop or laptop experience and back into mobile. Reverse that. Design for mobile, and it will back into the desktop experience.

4. Test different mobile platforms to understand the differences.
If you post a photo album on Facebook, you can’t click on the links that you’ve put in the captions of the individual photos if you’re using an iPhone or Android phone. However, those links work when you’re using most tablets. That’s good to know if you want to drive traffic in mobile.

Of course, that’s just one of the many quirks and intricacies when it comes to presenting social content in mobile. Understanding the user experience across devices is important in making sure your posts are accomplishing their desired outcomes.

5. Check your analytics.
Every brand is different, and every audience is different. Before you completely shift the way you’ve been creating and posting content, take the time to dig deep into your metrics and understand where your engagement is coming from. Certain demographics will use mobile more than others.

For the brand I mentioned earlier, males 18-34 had the highest instance of engaging with our content through mobile (nearly 75 percent). We were able to make some assumptions based on that and test some content around those assumptions.

Test, measure, analyze, optimize, rinse, repeat.

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SIDENOTE: Want to learn more about analytics? Checkout this article with more information for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226200

Learn How To Use Pinterest For Your Business

We’ve talked about Pinterest before but there are so many different ways to use it that we felt it deserved more attention. Learn more about how to use Pinterest for you in your business in this article.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge lead generation that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Fortunately, this website offers many features and benefits to online entrepreneurs that can help raise their profile and ultimately their cash flow:

1. Telling a good story with pictures.
Internet marketers have a vested interest in developing their personal brand on Pinterest. A great story told with high quality visuals draws like-minded pinners to check you out, and should leave a positive impression.

Use Pinterest boards to inspire people by showcasing your values, offering specials to prospects and existing customers, and showing others what differentiates you from the competition.

Contrary to conventional thinking, Pinterest is not text-averse. In fact, well-written descriptions of images are bound to hold your audience’s attention that much longer – so long as you are not verbose and are offering solutions to someone’s problems.

Don’t forget to use mobile pinning to post pictures of events as they occur. Pinterest also integrates well with both Twitter and Instagram.

2. Building a virtual business community.
Once your stories begin attracting a critical mass of people, create an actual Pinterest community from which you can draw more prospects, leads, and eventually a steady cash flow.

Think of your Pinterest virtual community as a modern version of your e-mail list. Use your dynamic portfolio of photos as a business “icebreaker”, and an ideal way to start group collaborations, ask questions (e.g. on Facebook) and reward your best pinners.

3. Creating a super traffic generator.
Traffic generation remains one of the top skills an Internet marketer must have to succeed, and Pinterest offers a number of options. For example, you can use a ‘Pin it Button’ to help others share your offers with the world. This widget is also a convenient way to create curiosity and encourage people to come back to your main website or blog. It works the same way as the Facebook ‘Like’ and Twitter ‘Tweet’ buttons. Why not give it a try?

Great content also encourages folks to pin high quality traffic to your site. Pinterest highlights the efforts of The Family Handyman, a Reader’s Digest company that offers Do-It-Yourself (DIY) advice for people looking for effective, lower cost home improvement solutions.

4. A ready-made platform for testing what works and making improvements.
Pinterest is not a one-and-done social marketing option. Online entrepreneurs can test their campaigns and adjust them to better suit their target markets.

To help Internet marketers achieve their goals, the main website offers a number of options:

  • Pinterest Search facility to get pinning ideas for yourself and to see what is popular in your niche now.
  • Extract information from your source page: Find out which photos are being pinned from your websites, and see which of your services or products is drawing the most attention.
  • Investigate trends by checking out Pinterest Categories, Everything, Popular, or Gifts.

5. Leveraging the Pinterest Brand for your own Marketing Goals.
Pinterest has acquired a certain level of brand awareness in its short history, something that small and micro businesses in particular can take advantage of.

Here are some recommendations for logo use from its site:

  • Use these marks in a readable size.
  • Maintain empty space equal to at least half the height of the logo on all sides.
  • Keep them straight and free of filters and effects.
  • Use the red logo on light backgrounds.
  • Use the white logo on dark backgrounds.

6. Promotion and Marketing Use.
Without implying that Pinterest endorses your business, you can draw in prospects and customers with contests. Contests are a popular way to get people to interact with you and each other, so follow some special guidelines to get it right:

  • Be authentic: Reward pinning quality, not only the amount of pins being accumulated.
  • Link to your Pinterest account or contest board from your website, social media and marketing channels.
  • Use all reasonable measures to prevent spam: Pinterest’s own anti-spam guide can help keep your contest fun and useful.
  • Make getting involved easy: Create clear instructions and a simple process to get started.

7. Create applications and other digital services that work with Pinterest.
Today, the right app or plug-in for a popular social media site can make all the difference in the world. Internet marketers are welcome to make useful apps for their Pinterest visitors, provided they follow the rules (e.g. use a distinct name that does not run afoul of Pinterest’s legal guidelines).

Pinterest continues to explore different ways of helping online businesspeople. For now, it recommends that you look at its Pinterest for Business board, review its posted case studies to see how to maximize the website’s effectiveness, and its Logos, Trademarks, and Marketing Guidelines.

Do your best to exploit this important social media phenomenon!

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SIDENOTE: Need to know more about Pinterest and your business? Checkout this article with more ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/can-pinterest-be-useful-for-me/

Hire Quality People For Your Company!

Every company needs quality employees in order to survive. But how do you get quality people into your company? We found this article with 6 different ways that we hope will help!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge lead gen that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

  • First, get your team aligned. Start with some deep self-examination about what your company truly needs, and make sure everyone on the team agrees. A major turnoff for top job candidates is to hear the job profile described differently by different employees involved in the search.
  • Make a good first impression When the ideal candidate walks through your front door, what does he or she see? Have you created an appealing place to spend 50 to 60 hours a week? What does the work environment tell the candidate about you and your company? A bad first impression makes it very hard to entice a strong candidate to your payroll.
  • Draft WhyDocs: The main (and usually the most important) question every candidate will be thinking is Why? Why should I join you and why do you want me? Everyone in the process needs to be able to answer both questions. They should all be able to explain why the move to your firm will indeed be in the candidate’s best interest.
  • Remember it’s not all about you: Avoid the temptation to spend all your time selling the candidate on how great your company is without first understanding what really matters to the candidate. Learn that first, and then build the WhyDoc to address your candidate’s desires.
  • Get out and hunt: When there is a critical need to fill, take the initiative and call key people whom you respect. Ask them for the names of top performers they know or have worked with. And don’t stop with your circle of contacts. Have your whole team generate a slate of candidates.
  • Stay flexible: The more you can offer, the more likely you are to win the heart of your candidate. It is never just about money. Top candidates want growth, development, opportunity, recognition and lifestyle. They want to feel passion, but they often want balance as well. No one wants to put in 75-hour weeks then get “the look” when they want to leave early on a Friday to coach their child’s soccer team.

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SIDENOTE: Need to find other ways to make your business better? Checkout this article with more helpful ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.inc.com/paul-schoemaker/how-to-win-the-war-for-talent.html

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