Know What Your Bounce Rate is? Learn All About it Here!

Do you know what a bounce rate is and how it affects your search engine optimization? If not then this is the article for you. It describes what it is, how it affects you, and how to improve it. We know it will be beneficial to you in your online presence.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge internet consultant that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Google has worked hard to dramatically improve their search results to provide their users with the absolute best search results possible. Google’s focus has been improving the quality of material being delivered. In doing this, they have focused on many new elements such as social engagement and a site’s bounce rate.

What is Bounce Rate?
According to Google, here is the definition of bounce rate:

“Bounce rate is the percentage of visits that go only one page before exiting a site.”

Although Google has been analyzing bounce rates for a long time, recently they have added a lot more weight and credibility to the statistic. This means that we now need to be taking a harder look at our site’s bounce rates and what we can do to improve them, especially if a page isn’t ranking well.

How Do I Find My Site’s Bounce Rate?
The easy way to get this information is directly from Google. If you don’t already have Google Analytics connected to your site, you need to take a few minutes to make this happen. It is free and simple to set-up.

In this example you can see that the bounce rate is 52% which sounds bad but in actuality it is average for content sites. I found an infographic that can help you better understand Bounce Rates. You can view it here. If this site could get its bounce rate down below 50%, it could start to see search engine ranking improvement. So. . .

How Do I Improve My Bounce Rate?
There are actually many, many ways you can tweak your site that will help keep your readers on your site. The key is to get them to click on other, internal links to additional content on your site.

Here are a few quick improvements you can make to help facilitate an improvement in bounce rate:

  1. Make sure you have at least two contextual links to other, relevant pages within the body of your page.
  2. Add an “Other Articles You May Enjoy” section at the end of your content.
  3. Reduce the number of outbound links on your page or at the very least, have them open in a new window.
  4. Encourage social engagement through comments. The longer you keep them engaged on your site, the better the odds that they click to another page.

There are many other factors that can affect your site’s bounce rate but this will be a great start. If you improve on these elements of your site, you should start to see a slight reduction in your bounce rate over time depending on the amount of traffic your site gets.

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SIDENOTE: Have more questions about search engine optimization? Checkout this article with more information for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/your-sites-bounce-rate-may-cripple-your-search-rankings/

Learn a Sales Secret!

Sales can be easy and hard to obtain. It all depends. We found this article that we hope will get rid of some of the mystery and help you close more sales.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge online marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Ah, the occupational hazard of being a pushy New Yorker–I am always trying to evangelize my point of view or lobby for position. Of course, I used to do it the hard way. Overwhelm my opponents until they cowered or gave up from exhaustion. See, I had always thought all buyers were similar, and I would try and sell products, services and ideas to all these buyers the same way with the same approach.

But several years ago, I figured out there was an easier and more individual way to close buyers. I didn’t have to sell them. I just needed to communicate the right things to the right people in the right way. I wrote about it in my book ROAR! Get Heard in the Sales and Marketing Jungle. The title is actually an acronym for the method. Here is what it stands for:

Recognize the buyer type with whom you are dealing

Observe from their perspective

Acknowledge who they are

Resolve their need

Empathy! Of course! Acknowledging other people’s position and then approaching the discussion from their perspective allows them to be more open to seeing the benefits of my offering. And looking through their eyes helps clearly identify when I am serving them little or no value. That way I don’t have to waste time and effort trying to sell to someone who will never buy.

But how could I recognize the buyer type? Little did I realize, I was already taught a method for that since early childhood. A way my ancestors had shared for more than 3,500 years.

Every year around this time, like most Jewish people, I sit down for a Passover Seder and am exposed to a 3,500-year-old method of persuasive communication. Every Spring in our culture, we sit down to amazing food and tell… no, sell the story of Exodus from the Old Testament, to our kids. The story book we use, called a Haggadah makes it clear about the types of buyers to whom we are imposing our ideas about Pharaoh, Moses, parting waters, golden calves, burning bushes, Charleton Heston, and 40 years of bread-less wandering. This is all told in this one night. (Well actually there are traditionally two nights if you are doing it right.)

In the Haggadah there is a specific phrase about communicating the story to children: “Concerning four sons does the Torah speak: a wise one, a wicked one, a simple one, and one who does not know to ask.”

This made perfect sense! These were the four buyers with which I could now ROAR!:

The Wise Buyer
Wise Buyers focus on making an unemotional decision based upon facts so they can be assured they did not make a foolish purchase.

The Cynical Buyer
(They’re not actually wicked, just reticent and crafty.)
Cynical Buyers know they have been taken advantage of before, and believe they will be again. They appear skeptical and cringe at being sold because they are fearful and don’t trust easily.

The Simple Buyer
Simple Buyers are straightforward and direct. They want something specific and that’s all they want, be it pricing, some kind of quid pro quo, or some other specific need, and will not waste their time with you if you don’t correctly address their immediate desire.

The Disinterested Buyer
The Buyer Unwilling To Ask or Disinterested Buyer is a potential customer who is not aware of how your offering impacts them. Once you get their attention they will convert to the Wise Buyer, Simple Buyer, or Cynical Buyer.

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SIDENOTE: Want to know more strategies to increase sales? Checkout this article with more ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.inc.com/kevin-daum/try-this-proven-3500-year-old-sales-secret.html

Use Cialdini’s Principles to Increase Conversions

Most people in the business world have heard of Dr. Robert B. Cialdini and his Principles of Influence. What you may or may not know is how to use them in order to boost your sales. Take look at this article we found and implement them into your business!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a internet marketing consultant Baton Rouge that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

The most significant aspect of this tome was the highlighting of Cialdini’s 6 Principles of Influence, which were reciprocity, commitment/consistency, social proof, authority, liking and scarcity.

In the almost three decades since the book’s publication, its six principles have been adapted to Internet marketing, too, especially the business of conversion rates. This makes all the sense in the world when you think about it because conversions are all about persuasions. The next time a browser merely visits your website, you want to turn him into a shopper and then a definite buyer.

In the world of conversions, every little bit of persuasion counts. Here’s how you can use Cialdini’s 6 Principles of Persuasion to boost conversions.

Reciprocity: Give a Little Something to Get a Little Something in Return
Cialdini’s first principle of persuasion states that we human beings are wired to basically want to return favors and pay back our debts. In short… to treat others as they’ve treated us.

The idea of reciprocity says that people by nature feel obliged to provide either discounts or concessions to others if they’ve received favors from those others. Psychology explains this by stressing that we humans simply hate to feel indebted to other people!

Let’s say that you’re running a popular blog that offers its readers highly actionable and practical information that makes their lives better. Of course, all of this information is offered for free; they just have to visit your site and absorb all of the details. Based on the idea of reciprocity, your site visitors would be more likely to feel obligated to buy something from your website, providing you with an eventual conversion.

Example of Execution
One of the best examples of this Cialdini principle in action is the Quick Sprout website by Neil Patel. Neil’s been very successful in business, having already founded two Internet companies, KISSmetrics and Crazy Egg. His website is centered around his blog, which is single-mindedly focused on giving its readers tips, advice and suggestions on how they can be more lucrative marketers.

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SIDENOTE: Need some more marketing tips? Checkout this article with more marketing tips for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://noise.re/dir/Xyg7FO