Learn About Facebook Promoted Posts

Facebook has so many different ways to help business owners expand their reach but it can be difficult to know what to use and what not to use.  We found this article on Facebook promoted posts that we hope will help your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge small business marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are 4 Tips to make the most out of Promoted Posts and get your message out their to all your Facebook Fans:

1. Maximize Your Popular Posts
If you have a post on your Page that is getting more engagement (more Likes, Comments and Shares) than usual, you should use the Promote feature. The post has to have been posted within the past 6 hours, but all you need to do is click on the Promote feature at the bottom right of the post feature.

2. Use The Targeting Feature To Get More Focus
Add targeting to your Page posts so only the most relevant people will see them in their news feeds. Before you publish your post just click the Compass/Target symbol at the bottom left next to the Location symbol as shown here: (Pic 2).

Then Click Add Targeting and choose one or more filters:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language
  • Once each of these options are clicked, you can select options on the right

The targeting symbol often only appears once you click on the Promote button, and some Pages have reported that they are unable to access this feature at all, but if you have the Promote feature, the targeting feature should show up once you start composing your post.

3. Select Likers Only
Promoted Posts are distributed on an optimized CPM basis according to the lifetime (not daily) budget. This means they are often served to less desirable countries with lower cost impressions and this means some wasted impressions to far flung countries outside of your market. Although Facebook have said this has been addressed late last year, you should only select those that have already Liked your Page (see below Pic 4).

4. Monitor Performance
On your Business Page, shortly after promoting a Page post, you’ll be able to see its performance at the bottom of the post in the links to the left of the Promote button.

To see more information about the total percentage of people who like your Page and saw your post organically, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link as shown below: (Add Pic 5)

Promoted Posts are a great way to ensure key posts are seen by all your Facebook Fans. After doing the work to build your Page, you may as well make sure that you get in front of those prospects at every opportunity.

Even though you have to pay to do this, compared to traditional alternatives it is a relatively small investment. If you want to get your posts out to friends of fans and others who are yet to Like your Page, try Page Post Ads instead that can be created in your Ads Manager.

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SIDENOTE: Want to reach more customers using Facebook? Checkout this article about Facebook Page Insights for busy parents article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/reach-more-fans-with-facebook-promoted-posts/

Hire Quality People For Your Company!

Every company needs quality employees in order to survive. But how do you get quality people into your company? We found this article with 6 different ways that we hope will help!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge lead gen that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

  • First, get your team aligned. Start with some deep self-examination about what your company truly needs, and make sure everyone on the team agrees. A major turnoff for top job candidates is to hear the job profile described differently by different employees involved in the search.
  • Make a good first impression When the ideal candidate walks through your front door, what does he or she see? Have you created an appealing place to spend 50 to 60 hours a week? What does the work environment tell the candidate about you and your company? A bad first impression makes it very hard to entice a strong candidate to your payroll.
  • Draft WhyDocs: The main (and usually the most important) question every candidate will be thinking is Why? Why should I join you and why do you want me? Everyone in the process needs to be able to answer both questions. They should all be able to explain why the move to your firm will indeed be in the candidate’s best interest.
  • Remember it’s not all about you: Avoid the temptation to spend all your time selling the candidate on how great your company is without first understanding what really matters to the candidate. Learn that first, and then build the WhyDoc to address your candidate’s desires.
  • Get out and hunt: When there is a critical need to fill, take the initiative and call key people whom you respect. Ask them for the names of top performers they know or have worked with. And don’t stop with your circle of contacts. Have your whole team generate a slate of candidates.
  • Stay flexible: The more you can offer, the more likely you are to win the heart of your candidate. It is never just about money. Top candidates want growth, development, opportunity, recognition and lifestyle. They want to feel passion, but they often want balance as well. No one wants to put in 75-hour weeks then get “the look” when they want to leave early on a Friday to coach their child’s soccer team.

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SIDENOTE: Need to find other ways to make your business better? Checkout this article with more helpful ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.inc.com/paul-schoemaker/how-to-win-the-war-for-talent.html

Use These Apps!

Can’t seem to find enough time in your day? We found this article that has 13 different apps that we hope will be helpful to you in making more time in your day.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge website design that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Your smartphone isn’t just for checking email and playing Temple Run.

Business owners can perform a variety of tasks on those smartphones when they’re away from the office — far away, in fact, like on a beach or ski lift.

A recent infographic from Desk.com compiled 13 of these apps that help with financial management, communication, customer support and more.

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SIDENOTE: Need to find other ways to be more productive? Checkout this article with more helpful tips for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226105

Motivational Books That You Should Read

Every entrepreneur wants to stay up on the latest information. We found this list of the 10 most motivational books of all time that we hope will help you in your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge internet consultant that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

10. The 7 Habits of Highly Effective People
While he gets a bit preachy sometimes, Steven Covey’s road map for living doesn’t just help you develop better habits, it convinces you that acquiring them will make you a better person.

Best quote: “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”

9. How to Win Friends & Influence People
Prior to Dale Carnegie’s classic, mixing business relationships with personal relationships was considered a bit underhanded, like nepotism. After Carnegie, the business relationships and personal relationships were seen as not just as compatible, but absolutely inseparable.

Best quote: “The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely.”

8. Think and Grow Rich
Napoleon Hill interviewed “40 millionaires” to discover the common thought processes and behaviors that had led to their success. His study of these “best practices” was revolutionary in a world where it was largely assumed that great wealth resulted from a combination of greed and luck.

Best quote: “All the breaks you need in life wait within your imagination. Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth.”

7. Awaken the Giant Within
Anthony Robbins is unlike most motivational writers in two ways. First, he treats training the mind and body as a technological challenge rather than moral imperative. Second, he somehow manages to be both an inspirational role model and the most annoying guy on the planet.

Best quote: “If you can’t, you must. If you must, you can.”

6. As a Man Thinketh
Motivational books are usually about taking immediate action. By contrast, this 1902 classic by James Allen is a bit more, well…, thoughtful. It explains how your thoughts mold your personality, and how that personality drives you to take action and determines the type of action you’ll take.

Best quote: “The dreamers are the saviors of the world. As the visible world is sustained by the invisible, so men, through all their trials and sins and sordid vocations, are nourished by the beautiful visions of their solitary dreamers.”

5. The Greatest Salesman in the World
Far more than just a sales book, Og Mandino’s faux-biblical parable encourages your to live your life to the fullest by believing in yourself and your ability to help others. Required reading for anybody who sells. Which is just about everybody.

Best quote: “I will live this day as if it is my last. This day is all I have and these hours are now my eternity. I greet this sunrise with cries of joy as a prisoner who is reprieved from death. I lift mine arms with thanks for this priceless gift of a new day.”

4. Don’t Sweat the Small Stuff
A big part of motivation is clearing your mind of the clutter that weighs it down. Richard Carlson helps you differentiate between what’s really important–and deserving of your attention–and what’s just “noise in the system.”

Best quote: “Stress is nothing more than a socially acceptable form of mental illness.”

3. Drive
Motivation comes from the judicious use of carrots and sticks, right. Not so, says author Daniel Pink. His book illustrates the fact that motivation comes from many sources and that, at the highest level of performance, motivation come from your deepest and most profound sense of who you are and want to be.

Best quote: “For artists, scientists, inventors, schoolchildren, and the rest of us, intrinsic motivation–the drive to do something because it is interesting, challenging, and absorbing –is essential for high levels of creativity.”

2. The Power of Positive Thinking
When it was first published, both psychologists and theologians attacked this book as heretical, and accused author Norman Vincent Peale of being a crank. Today, science has verified the book’s basic concept–that being optimistic makes you healthier and happier and thus more likely to succeed.

Best quote: “Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all.”

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SIDENOTE: Want to know what other books you should be reading? Checkout this article with more helpful books for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.inc.com/geoffrey-james/top-10-motivational-books-of-all-time.html?nav=pop