Social Media is Important On Your Mobile

Social media is important. This isn’t a secret but the different ways you can use it on your mobile to boost your business might be a mystery to you. Checkout this article that we hope will help you!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge internet marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are a five easy tips to help you optimize your social media content for mobile readers:

1. Be much more thoughtful about when you’re posting.
The average Facebook post gets 50 percent of its reach and engagement in the first 30 minutes of being posted, according to Socialbakers. It’s all downhill from there.

Start asking yourself: Where is my audience going to be in the hour or so after we post this? Is there an opportunity to capture them where they are at that moment and inspire action or tap into an emotion that you know a large number of your fans are experiencing at that time?

Don’t limit it to experimenting with when you post, either. If you have an assumption about where your audience is consuming your content (specifically, where they are on Earth), you can create some calls to action and inspire them to engage that way.

For instance, Instagram, where the mobile engagement is close to 100 percent, is great for this: “Show us what you’re doing now and how our product fits into that.”

2. Add value to the mobile experience — which differs from adding value to the desktop or laptop experience.
The greater the distance you make your fans travel in mobile, the worse the experience becomes. No one wants to hop from one app to another—to another—to download your app that, let’s be honest, isn’t all that cool in the first place. On a desktop or laptop, people are more forgiving when it comes to bouncing around the Web. You have to be more respectful of the mobile experience.

Similarly, if you’re in the Facebook or Pinterest app and you click on a brand’s link, it’s going to send you to a website. Unless you’ve checked that link in social, you’re not 100 percent sure where you’re sending them. It might look great on your laptop, but on mobile it could look like a Geocities site and do your brand a huge disservice.

Keep your posts simple and undeniably specific to your brand.

3. Design for mobile first.
Keep your font sizes legible on your graphics. If you’re tapping through to a photo, you don’t want to have to zoom in on something just to read it. If you’re taking the time to design an asset, make sure you’re taking the time to design it so that mobile users can read it.

The default has been to design social assets for the desktop or laptop experience and back into mobile. Reverse that. Design for mobile, and it will back into the desktop experience.

4. Test different mobile platforms to understand the differences.
If you post a photo album on Facebook, you can’t click on the links that you’ve put in the captions of the individual photos if you’re using an iPhone or Android phone. However, those links work when you’re using most tablets. That’s good to know if you want to drive traffic in mobile.

Of course, that’s just one of the many quirks and intricacies when it comes to presenting social content in mobile. Understanding the user experience across devices is important in making sure your posts are accomplishing their desired outcomes.

5. Check your analytics.
Every brand is different, and every audience is different. Before you completely shift the way you’ve been creating and posting content, take the time to dig deep into your metrics and understand where your engagement is coming from. Certain demographics will use mobile more than others.

For the brand I mentioned earlier, males 18-34 had the highest instance of engaging with our content through mobile (nearly 75 percent). We were able to make some assumptions based on that and test some content around those assumptions.

Test, measure, analyze, optimize, rinse, repeat.

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SIDENOTE: Want to learn more about analytics? Checkout this article with more information for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226200

Learn How To Use Pinterest For Your Business

We’ve talked about Pinterest before but there are so many different ways to use it that we felt it deserved more attention. Learn more about how to use Pinterest for you in your business in this article.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge lead generation that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Fortunately, this website offers many features and benefits to online entrepreneurs that can help raise their profile and ultimately their cash flow:

1. Telling a good story with pictures.
Internet marketers have a vested interest in developing their personal brand on Pinterest. A great story told with high quality visuals draws like-minded pinners to check you out, and should leave a positive impression.

Use Pinterest boards to inspire people by showcasing your values, offering specials to prospects and existing customers, and showing others what differentiates you from the competition.

Contrary to conventional thinking, Pinterest is not text-averse. In fact, well-written descriptions of images are bound to hold your audience’s attention that much longer – so long as you are not verbose and are offering solutions to someone’s problems.

Don’t forget to use mobile pinning to post pictures of events as they occur. Pinterest also integrates well with both Twitter and Instagram.

2. Building a virtual business community.
Once your stories begin attracting a critical mass of people, create an actual Pinterest community from which you can draw more prospects, leads, and eventually a steady cash flow.

Think of your Pinterest virtual community as a modern version of your e-mail list. Use your dynamic portfolio of photos as a business “icebreaker”, and an ideal way to start group collaborations, ask questions (e.g. on Facebook) and reward your best pinners.

3. Creating a super traffic generator.
Traffic generation remains one of the top skills an Internet marketer must have to succeed, and Pinterest offers a number of options. For example, you can use a ‘Pin it Button’ to help others share your offers with the world. This widget is also a convenient way to create curiosity and encourage people to come back to your main website or blog. It works the same way as the Facebook ‘Like’ and Twitter ‘Tweet’ buttons. Why not give it a try?

Great content also encourages folks to pin high quality traffic to your site. Pinterest highlights the efforts of The Family Handyman, a Reader’s Digest company that offers Do-It-Yourself (DIY) advice for people looking for effective, lower cost home improvement solutions.

4. A ready-made platform for testing what works and making improvements.
Pinterest is not a one-and-done social marketing option. Online entrepreneurs can test their campaigns and adjust them to better suit their target markets.

To help Internet marketers achieve their goals, the main website offers a number of options:

  • Pinterest Search facility to get pinning ideas for yourself and to see what is popular in your niche now.
  • Extract information from your source page: Find out which photos are being pinned from your websites, and see which of your services or products is drawing the most attention.
  • Investigate trends by checking out Pinterest Categories, Everything, Popular, or Gifts.

5. Leveraging the Pinterest Brand for your own Marketing Goals.
Pinterest has acquired a certain level of brand awareness in its short history, something that small and micro businesses in particular can take advantage of.

Here are some recommendations for logo use from its site:

  • Use these marks in a readable size.
  • Maintain empty space equal to at least half the height of the logo on all sides.
  • Keep them straight and free of filters and effects.
  • Use the red logo on light backgrounds.
  • Use the white logo on dark backgrounds.

6. Promotion and Marketing Use.
Without implying that Pinterest endorses your business, you can draw in prospects and customers with contests. Contests are a popular way to get people to interact with you and each other, so follow some special guidelines to get it right:

  • Be authentic: Reward pinning quality, not only the amount of pins being accumulated.
  • Link to your Pinterest account or contest board from your website, social media and marketing channels.
  • Use all reasonable measures to prevent spam: Pinterest’s own anti-spam guide can help keep your contest fun and useful.
  • Make getting involved easy: Create clear instructions and a simple process to get started.

7. Create applications and other digital services that work with Pinterest.
Today, the right app or plug-in for a popular social media site can make all the difference in the world. Internet marketers are welcome to make useful apps for their Pinterest visitors, provided they follow the rules (e.g. use a distinct name that does not run afoul of Pinterest’s legal guidelines).

Pinterest continues to explore different ways of helping online businesspeople. For now, it recommends that you look at its Pinterest for Business board, review its posted case studies to see how to maximize the website’s effectiveness, and its Logos, Trademarks, and Marketing Guidelines.

Do your best to exploit this important social media phenomenon!

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SIDENOTE: Need to know more about Pinterest and your business? Checkout this article with more ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/can-pinterest-be-useful-for-me/

Use Cialdini’s Principles to Increase Conversions

Most people in the business world have heard of Dr. Robert B. Cialdini and his Principles of Influence. What you may or may not know is how to use them in order to boost your sales. Take look at this article we found and implement them into your business!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a internet marketing consultant Baton Rouge that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

The most significant aspect of this tome was the highlighting of Cialdini’s 6 Principles of Influence, which were reciprocity, commitment/consistency, social proof, authority, liking and scarcity.

In the almost three decades since the book’s publication, its six principles have been adapted to Internet marketing, too, especially the business of conversion rates. This makes all the sense in the world when you think about it because conversions are all about persuasions. The next time a browser merely visits your website, you want to turn him into a shopper and then a definite buyer.

In the world of conversions, every little bit of persuasion counts. Here’s how you can use Cialdini’s 6 Principles of Persuasion to boost conversions.

Reciprocity: Give a Little Something to Get a Little Something in Return
Cialdini’s first principle of persuasion states that we human beings are wired to basically want to return favors and pay back our debts. In short… to treat others as they’ve treated us.

The idea of reciprocity says that people by nature feel obliged to provide either discounts or concessions to others if they’ve received favors from those others. Psychology explains this by stressing that we humans simply hate to feel indebted to other people!

Let’s say that you’re running a popular blog that offers its readers highly actionable and practical information that makes their lives better. Of course, all of this information is offered for free; they just have to visit your site and absorb all of the details. Based on the idea of reciprocity, your site visitors would be more likely to feel obligated to buy something from your website, providing you with an eventual conversion.

Example of Execution
One of the best examples of this Cialdini principle in action is the Quick Sprout website by Neil Patel. Neil’s been very successful in business, having already founded two Internet companies, KISSmetrics and Crazy Egg. His website is centered around his blog, which is single-mindedly focused on giving its readers tips, advice and suggestions on how they can be more lucrative marketers.

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SIDENOTE: Need some more marketing tips? Checkout this article with more marketing tips for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://noise.re/dir/Xyg7FO

Pinterest and Local Businesses

Everyone has heard of Pinterest but when is it appropriate to use in business? We found this article that we hope will help you make the decision for you and your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge seo that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and potential customers. Now Pinterest, the visual scrapbook network that allows users to “pin” images and video they want to share from across the web, is becoming part of the conversation for a number of reasons:

  • Unprecedented user growth. In March, Pinterest had nearly 19 million users, according to comScore, and is one of the fastest-growing standalone sites ever.
  • High usage. Pinterest users spent an average of 89 minutes on the site in January, far surpassing Twitter and LinkedIn and second only to Facebook, according to comScore.
  • Young, female, relationship-centered demographic. While women make up 65% of Pinterest users, they represent 84% of both minutes spent on the site and pageviews, according to comScore. The firm also found that the average pinner is 32-years-old and a strong majority are married or in a relationship.
  • Defined interests. Pinterest users have clearly defined interests in creative and visual categories like jewelry, clothing, furniture, photography and other lifestyle and vintage goods.
  • Unlimited future opportunities. Just this month, Pinterest raised $100 million from a group led by Japanese online retailer Rakuten, indicating that investors see big possibilities for the site and its ability to capture advertisers and consumers alike.

1. Determine If Pinterest Is Right For Your Business
There are several key factors to consider when deciding if Pinterest will work well for your local business:

  • Do visuals play a key role in your products or services? If your business sells jewelry or art, prepares gourmet meals, landscapes beautiful lawns, or remodels kitchens, Pinterest may be an ideal place to engage your target consumer with photos and videos highlighting your products, past work, customer testimonials, and other content. If you’re a lawyer or an accountant, Pinterest is probably not the best place to dedicate your marketing resources.
  • Do your visuals link to products and services featured on your website? One of the major benefits of Pinterest is that users can follow links to business websites where they can move forward with online purchases, call in an order for pickup / local delivery or find the address to nearby locations.
  • Does your business cater to women? As the statistics above indicate, women represent the majority of traffic on the site.
  • Are you prepared to dedicate the time and resources necessary to make Pinterest a success? This involves preparing new and original content and engaging with other users on a daily or near-daily basis – in addition to moving forward with your other online and social media efforts.

2. Ensure Pinterest Is Set Up In Ways That Maximize Your Presence
Setting up an account on Pinterest is easy (once you’re sent an invitation to join, which typically doesn’t take too long), but taking the right steps to reach your target audience requires some additional effort:

  • In the “About” section, add descriptive keywords about your business and its location.
  • Add your website URL to your profile and link your account to your Facebook and Twitter channels to further the reach of your content.
  • Add the Pinterest “follow” button to your website and “PinIt” buttons to each product and service page featured on your website.
  • Create individual boards on your profile with easy-to-identify names that highlight specific product and services. For example, if you sell women’s shoes, create boards with names like “Boots,” “Evening,” “Sandals.” Also create boards that promote discounts: “Under $50″ or “On Sale.”
  • On each board, pin images and videos featured on your website. Use descriptive language in each pin and make sure to include prices where applicable (according to Shopify, pins with prices receive 36% more likes than those without). Users that like a specific product or service featured in a pin can easily click the image or video to see the offering on your website.
  • Don’t use your boards to just promote your own content. Regularly pin other relevant content that you think your followers will enjoy, even if you don’t sell it. Also take the opportunity to showcase images with advice and tips – for example, how to wear a scarf or a belt – so that users begin to see your brand as a resource.

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SIDENOTE: Want to learn more about using Pinterest for your business? Checkout this article with more helpful ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://searchengineland.com/can-local-businesses-jump-on-the-pinterest-train-122428

Got a Tight Budget? Use These Marketing Strategies!

Money is tight everywhere, even for entrepreneurs. If money is tight for you then you owe it to yourself to try these marketing strategies in your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a internet marketing consultant Baton Rouge that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.

The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.

2. Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don’t use the platform to hard sell anyone.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.

3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you’d like to bring value to his or her readers. You can:

  • Demonstrate good will by offering the niche blog owner a small amount of your product or service for free, which they can give away to their audience as a gift. This is different than a product review, which only offers information.
  • Send ideas for blog posts you’d like to write and explain why they would be helpful for their readers.
  • Ask if you can interview them for your site. This might entice the blog manager to promote your content since it highlights his or her business.

4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:

  • A keyword-researched headline
  • A clear editorial message (don’t try to accomplish too much in one video)
  • A call to action (tell the viewer to do something, such as subscribing to your channel)

While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you’re on a Mac, for instance, you should already have iMovie in your applications. Even if you don’t have a Mac you can find free software online or hire a professional editor on sites such as Fiverr.com, possibly for as little as $5 depending on the scope of the work.

5. Write an e-book about the biggest issues in your industry.
No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.

Even time-strapped entrepreneurs who aren’t great writers should consider this. You can search sites like E-lance or Odesk to hire an affordable ghostwriter who can help you convert your blog posts or audio recordings into book format.

When it comes to marketing your book, set the price between $1 and $5 — which makes it affordable — then use social media, video marketing and e-mail list marketing to promote it. To generate more leads, keep in mind that Amazon allows prospective buyers of your book to take a sneak peek of the first few pages. Be sure to embed links into these early pages so you can capture leads from people who were interested but didn’t wind up buying your book.

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SIDENOTE: Need some more marketing strategies? Checkout this article with more marketing strategies for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226146