Learn About Facebook Promoted Posts

Facebook has so many different ways to help business owners expand their reach but it can be difficult to know what to use and what not to use.  We found this article on Facebook promoted posts that we hope will help your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge small business marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are 4 Tips to make the most out of Promoted Posts and get your message out their to all your Facebook Fans:

1. Maximize Your Popular Posts
If you have a post on your Page that is getting more engagement (more Likes, Comments and Shares) than usual, you should use the Promote feature. The post has to have been posted within the past 6 hours, but all you need to do is click on the Promote feature at the bottom right of the post feature.

2. Use The Targeting Feature To Get More Focus
Add targeting to your Page posts so only the most relevant people will see them in their news feeds. Before you publish your post just click the Compass/Target symbol at the bottom left next to the Location symbol as shown here: (Pic 2).

Then Click Add Targeting and choose one or more filters:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language
  • Once each of these options are clicked, you can select options on the right

The targeting symbol often only appears once you click on the Promote button, and some Pages have reported that they are unable to access this feature at all, but if you have the Promote feature, the targeting feature should show up once you start composing your post.

3. Select Likers Only
Promoted Posts are distributed on an optimized CPM basis according to the lifetime (not daily) budget. This means they are often served to less desirable countries with lower cost impressions and this means some wasted impressions to far flung countries outside of your market. Although Facebook have said this has been addressed late last year, you should only select those that have already Liked your Page (see below Pic 4).

4. Monitor Performance
On your Business Page, shortly after promoting a Page post, you’ll be able to see its performance at the bottom of the post in the links to the left of the Promote button.

To see more information about the total percentage of people who like your Page and saw your post organically, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link as shown below: (Add Pic 5)

Promoted Posts are a great way to ensure key posts are seen by all your Facebook Fans. After doing the work to build your Page, you may as well make sure that you get in front of those prospects at every opportunity.

Even though you have to pay to do this, compared to traditional alternatives it is a relatively small investment. If you want to get your posts out to friends of fans and others who are yet to Like your Page, try Page Post Ads instead that can be created in your Ads Manager.

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SIDENOTE: Want to reach more customers using Facebook? Checkout this article about Facebook Page Insights for busy parents article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/reach-more-fans-with-facebook-promoted-posts/

Social Media is Important On Your Mobile

Social media is important. This isn’t a secret but the different ways you can use it on your mobile to boost your business might be a mystery to you. Checkout this article that we hope will help you!

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge internet marketing that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Here are a five easy tips to help you optimize your social media content for mobile readers:

1. Be much more thoughtful about when you’re posting.
The average Facebook post gets 50 percent of its reach and engagement in the first 30 minutes of being posted, according to Socialbakers. It’s all downhill from there.

Start asking yourself: Where is my audience going to be in the hour or so after we post this? Is there an opportunity to capture them where they are at that moment and inspire action or tap into an emotion that you know a large number of your fans are experiencing at that time?

Don’t limit it to experimenting with when you post, either. If you have an assumption about where your audience is consuming your content (specifically, where they are on Earth), you can create some calls to action and inspire them to engage that way.

For instance, Instagram, where the mobile engagement is close to 100 percent, is great for this: “Show us what you’re doing now and how our product fits into that.”

2. Add value to the mobile experience — which differs from adding value to the desktop or laptop experience.
The greater the distance you make your fans travel in mobile, the worse the experience becomes. No one wants to hop from one app to another—to another—to download your app that, let’s be honest, isn’t all that cool in the first place. On a desktop or laptop, people are more forgiving when it comes to bouncing around the Web. You have to be more respectful of the mobile experience.

Similarly, if you’re in the Facebook or Pinterest app and you click on a brand’s link, it’s going to send you to a website. Unless you’ve checked that link in social, you’re not 100 percent sure where you’re sending them. It might look great on your laptop, but on mobile it could look like a Geocities site and do your brand a huge disservice.

Keep your posts simple and undeniably specific to your brand.

3. Design for mobile first.
Keep your font sizes legible on your graphics. If you’re tapping through to a photo, you don’t want to have to zoom in on something just to read it. If you’re taking the time to design an asset, make sure you’re taking the time to design it so that mobile users can read it.

The default has been to design social assets for the desktop or laptop experience and back into mobile. Reverse that. Design for mobile, and it will back into the desktop experience.

4. Test different mobile platforms to understand the differences.
If you post a photo album on Facebook, you can’t click on the links that you’ve put in the captions of the individual photos if you’re using an iPhone or Android phone. However, those links work when you’re using most tablets. That’s good to know if you want to drive traffic in mobile.

Of course, that’s just one of the many quirks and intricacies when it comes to presenting social content in mobile. Understanding the user experience across devices is important in making sure your posts are accomplishing their desired outcomes.

5. Check your analytics.
Every brand is different, and every audience is different. Before you completely shift the way you’ve been creating and posting content, take the time to dig deep into your metrics and understand where your engagement is coming from. Certain demographics will use mobile more than others.

For the brand I mentioned earlier, males 18-34 had the highest instance of engaging with our content through mobile (nearly 75 percent). We were able to make some assumptions based on that and test some content around those assumptions.

Test, measure, analyze, optimize, rinse, repeat.

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SIDENOTE: Want to learn more about analytics? Checkout this article with more information for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://www.entrepreneur.com/article/226200

Learn How To Use Pinterest For Your Business

We’ve talked about Pinterest before but there are so many different ways to use it that we felt it deserved more attention. Learn more about how to use Pinterest for you in your business in this article.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge lead generation that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

Fortunately, this website offers many features and benefits to online entrepreneurs that can help raise their profile and ultimately their cash flow:

1. Telling a good story with pictures.
Internet marketers have a vested interest in developing their personal brand on Pinterest. A great story told with high quality visuals draws like-minded pinners to check you out, and should leave a positive impression.

Use Pinterest boards to inspire people by showcasing your values, offering specials to prospects and existing customers, and showing others what differentiates you from the competition.

Contrary to conventional thinking, Pinterest is not text-averse. In fact, well-written descriptions of images are bound to hold your audience’s attention that much longer – so long as you are not verbose and are offering solutions to someone’s problems.

Don’t forget to use mobile pinning to post pictures of events as they occur. Pinterest also integrates well with both Twitter and Instagram.

2. Building a virtual business community.
Once your stories begin attracting a critical mass of people, create an actual Pinterest community from which you can draw more prospects, leads, and eventually a steady cash flow.

Think of your Pinterest virtual community as a modern version of your e-mail list. Use your dynamic portfolio of photos as a business “icebreaker”, and an ideal way to start group collaborations, ask questions (e.g. on Facebook) and reward your best pinners.

3. Creating a super traffic generator.
Traffic generation remains one of the top skills an Internet marketer must have to succeed, and Pinterest offers a number of options. For example, you can use a ‘Pin it Button’ to help others share your offers with the world. This widget is also a convenient way to create curiosity and encourage people to come back to your main website or blog. It works the same way as the Facebook ‘Like’ and Twitter ‘Tweet’ buttons. Why not give it a try?

Great content also encourages folks to pin high quality traffic to your site. Pinterest highlights the efforts of The Family Handyman, a Reader’s Digest company that offers Do-It-Yourself (DIY) advice for people looking for effective, lower cost home improvement solutions.

4. A ready-made platform for testing what works and making improvements.
Pinterest is not a one-and-done social marketing option. Online entrepreneurs can test their campaigns and adjust them to better suit their target markets.

To help Internet marketers achieve their goals, the main website offers a number of options:

  • Pinterest Search facility to get pinning ideas for yourself and to see what is popular in your niche now.
  • Extract information from your source page: Find out which photos are being pinned from your websites, and see which of your services or products is drawing the most attention.
  • Investigate trends by checking out Pinterest Categories, Everything, Popular, or Gifts.

5. Leveraging the Pinterest Brand for your own Marketing Goals.
Pinterest has acquired a certain level of brand awareness in its short history, something that small and micro businesses in particular can take advantage of.

Here are some recommendations for logo use from its site:

  • Use these marks in a readable size.
  • Maintain empty space equal to at least half the height of the logo on all sides.
  • Keep them straight and free of filters and effects.
  • Use the red logo on light backgrounds.
  • Use the white logo on dark backgrounds.

6. Promotion and Marketing Use.
Without implying that Pinterest endorses your business, you can draw in prospects and customers with contests. Contests are a popular way to get people to interact with you and each other, so follow some special guidelines to get it right:

  • Be authentic: Reward pinning quality, not only the amount of pins being accumulated.
  • Link to your Pinterest account or contest board from your website, social media and marketing channels.
  • Use all reasonable measures to prevent spam: Pinterest’s own anti-spam guide can help keep your contest fun and useful.
  • Make getting involved easy: Create clear instructions and a simple process to get started.

7. Create applications and other digital services that work with Pinterest.
Today, the right app or plug-in for a popular social media site can make all the difference in the world. Internet marketers are welcome to make useful apps for their Pinterest visitors, provided they follow the rules (e.g. use a distinct name that does not run afoul of Pinterest’s legal guidelines).

Pinterest continues to explore different ways of helping online businesspeople. For now, it recommends that you look at its Pinterest for Business board, review its posted case studies to see how to maximize the website’s effectiveness, and its Logos, Trademarks, and Marketing Guidelines.

Do your best to exploit this important social media phenomenon!

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SIDENOTE: Need to know more about Pinterest and your business? Checkout this article with more ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://digitalmarketer.com/dmblog/can-pinterest-be-useful-for-me/

Pinterest and Local Businesses

Everyone has heard of Pinterest but when is it appropriate to use in business? We found this article that we hope will help you make the decision for you and your business.

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Sponsor Focus: If you’re a business owner looking for new and creative ways to market your business and generate more leads, on 100% AUTOPILOT each and every month, call Mark & the team at Local Marketing Labs at 225-372-5847!

Local Marketing Labs is a Baton Rouge seo that helps small business owners, just like you, to increase your profits and automate your marketing and lead generation :)
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From the article:

For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and potential customers. Now Pinterest, the visual scrapbook network that allows users to “pin” images and video they want to share from across the web, is becoming part of the conversation for a number of reasons:

  • Unprecedented user growth. In March, Pinterest had nearly 19 million users, according to comScore, and is one of the fastest-growing standalone sites ever.
  • High usage. Pinterest users spent an average of 89 minutes on the site in January, far surpassing Twitter and LinkedIn and second only to Facebook, according to comScore.
  • Young, female, relationship-centered demographic. While women make up 65% of Pinterest users, they represent 84% of both minutes spent on the site and pageviews, according to comScore. The firm also found that the average pinner is 32-years-old and a strong majority are married or in a relationship.
  • Defined interests. Pinterest users have clearly defined interests in creative and visual categories like jewelry, clothing, furniture, photography and other lifestyle and vintage goods.
  • Unlimited future opportunities. Just this month, Pinterest raised $100 million from a group led by Japanese online retailer Rakuten, indicating that investors see big possibilities for the site and its ability to capture advertisers and consumers alike.

1. Determine If Pinterest Is Right For Your Business
There are several key factors to consider when deciding if Pinterest will work well for your local business:

  • Do visuals play a key role in your products or services? If your business sells jewelry or art, prepares gourmet meals, landscapes beautiful lawns, or remodels kitchens, Pinterest may be an ideal place to engage your target consumer with photos and videos highlighting your products, past work, customer testimonials, and other content. If you’re a lawyer or an accountant, Pinterest is probably not the best place to dedicate your marketing resources.
  • Do your visuals link to products and services featured on your website? One of the major benefits of Pinterest is that users can follow links to business websites where they can move forward with online purchases, call in an order for pickup / local delivery or find the address to nearby locations.
  • Does your business cater to women? As the statistics above indicate, women represent the majority of traffic on the site.
  • Are you prepared to dedicate the time and resources necessary to make Pinterest a success? This involves preparing new and original content and engaging with other users on a daily or near-daily basis – in addition to moving forward with your other online and social media efforts.

2. Ensure Pinterest Is Set Up In Ways That Maximize Your Presence
Setting up an account on Pinterest is easy (once you’re sent an invitation to join, which typically doesn’t take too long), but taking the right steps to reach your target audience requires some additional effort:

  • In the “About” section, add descriptive keywords about your business and its location.
  • Add your website URL to your profile and link your account to your Facebook and Twitter channels to further the reach of your content.
  • Add the Pinterest “follow” button to your website and “PinIt” buttons to each product and service page featured on your website.
  • Create individual boards on your profile with easy-to-identify names that highlight specific product and services. For example, if you sell women’s shoes, create boards with names like “Boots,” “Evening,” “Sandals.” Also create boards that promote discounts: “Under $50″ or “On Sale.”
  • On each board, pin images and videos featured on your website. Use descriptive language in each pin and make sure to include prices where applicable (according to Shopify, pins with prices receive 36% more likes than those without). Users that like a specific product or service featured in a pin can easily click the image or video to see the offering on your website.
  • Don’t use your boards to just promote your own content. Regularly pin other relevant content that you think your followers will enjoy, even if you don’t sell it. Also take the opportunity to showcase images with advice and tips – for example, how to wear a scarf or a belt – so that users begin to see your brand as a resource.

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SIDENOTE: Want to learn more about using Pinterest for your business? Checkout this article with more helpful ideas for busy entrepreneurs article that could be of interest to you.
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Read the entire article here: http://searchengineland.com/can-local-businesses-jump-on-the-pinterest-train-122428