Know What Your Bounce Rate is? Learn All About it Here!

Do you know what a bounce rate is and how it affects your search engine optimization? If not then this is the article for you. It describes what it is, how it affects you, and how to improve it. We know it will be beneficial to you in your online presence.

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From the article:

Google has worked hard to dramatically improve their search results to provide their users with the absolute best search results possible. Google’s focus has been improving the quality of material being delivered. In doing this, they have focused on many new elements such as social engagement and a site’s bounce rate.

What is Bounce Rate?
According to Google, here is the definition of bounce rate:

“Bounce rate is the percentage of visits that go only one page before exiting a site.”

Although Google has been analyzing bounce rates for a long time, recently they have added a lot more weight and credibility to the statistic. This means that we now need to be taking a harder look at our site’s bounce rates and what we can do to improve them, especially if a page isn’t ranking well.

How Do I Find My Site’s Bounce Rate?
The easy way to get this information is directly from Google. If you don’t already have Google Analytics connected to your site, you need to take a few minutes to make this happen. It is free and simple to set-up.

In this example you can see that the bounce rate is 52% which sounds bad but in actuality it is average for content sites. I found an infographic that can help you better understand Bounce Rates. You can view it here. If this site could get its bounce rate down below 50%, it could start to see search engine ranking improvement. So. . .

How Do I Improve My Bounce Rate?
There are actually many, many ways you can tweak your site that will help keep your readers on your site. The key is to get them to click on other, internal links to additional content on your site.

Here are a few quick improvements you can make to help facilitate an improvement in bounce rate:

  1. Make sure you have at least two contextual links to other, relevant pages within the body of your page.
  2. Add an “Other Articles You May Enjoy” section at the end of your content.
  3. Reduce the number of outbound links on your page or at the very least, have them open in a new window.
  4. Encourage social engagement through comments. The longer you keep them engaged on your site, the better the odds that they click to another page.

There are many other factors that can affect your site’s bounce rate but this will be a great start. If you improve on these elements of your site, you should start to see a slight reduction in your bounce rate over time depending on the amount of traffic your site gets.

SIDENOTE: Have more questions about search engine optimization? Checkout this article with more information for busy entrepreneurs article that could be of interest to you.

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Are You Doing Your SEO Right?

Is your SEO strategy working for you? You could be using it to it’s full advantage but you could be loosing business everyday. Checkout this article we found and decide for yourself.

From the article:

It irritates many SEO consultants when clients clamor for the “newest, latest, coolest” techniques. There’s nothing wrong per se with using cutting edge tactics to dominate search results, but often these demands come at the cost of tested, proven methods that are effective!

That’s why it’s worth taking the time to work through this checklist, and make sure that you’re getting these SEO fundamentals right.

1. Retain Your Focus on Revenue and Profit
For any online business, revenue matters — as does profit. On-site SEO was never more important in generating both. Use it to target your market on a granular, individual level.

Social media marketing has become ubiquitous, and its synergy with SEO can be remarkably powerful.

But, that doesn’t mean social media is a substitute for all other forms of traditional SEO. Neither does article marketing always take a back-seat to audience building.

2. Beware The Lure of Shiny New Things
Everything you publish online is indexed. Your customers find your content on search engines, and what they see influences buying decisions. Organic search results deliver bottom-line results to every business. That’s why you shouldn’t put SEO fundamentals on the back-burner while you chase after new untested techniques.

3. Your SEO Strategy Is Constantly Changing
The playing field is always shifting. Google ranks websites on the basis of nearly 200 factors. The algorithm changes every day, 500 to 600 times each year. So your SEO strategy must keep on evolving, adapting, improving.

“New SEO” is a myth. A distraction. It leads to a dilution in focus. Your winning strategy must embrace novel methods, and incorporate them into your overall marketing mix.

It’s dangerous to under-estimate the importance of social media for marketing. That’s why many SEO consultants are working hard to master the use of social networks. Social media is profitable. It should be an integral part of your marketing campaigns.

The secret is to line up everything together correctly, and not to blindly slash budgets from other areas of marketing and SEO to focus exclusively on social media.

4. Embrace the ‘New’, But Keep What’s Working
Exciting new developments and technologies offer opportunities to grow your customer base and boost revenue. But many business owners blindly hop aboard bandwagons, dumping “old, traditional stuff” to fall in love with “cool” marketing techniques.

That’s not wise strategy. Neither is blindly layering newer models over existing approaches. Getting the balance right is critical.

5. Focus, Focus, Focus
You must try to create order from chaos. Having a knee-jerk reaction every time Google tweaks an algorithm, or Facebook adds a feature, or Twitter launches a tool can make it appear as if your SEO efforts lack a cohesive strategy.

6. Are All Your Marketing Eggs In An SEO Basket?
They shouldn’t be! Though one of the most cost-effective forms of marketing, SEO isn’t a universal solution. That’s why you must create a diversified arsenal of marketing weapons to win the war against your competition for more targeted traffic.

7. Information Architecture Isn’t Just Cosmetic
It’s also structural.

Good SEO improves your information architecture and website/URL structure. Using a well structured content layout, you can leverage synergies within your network. If your budget is limited, you’re better off using it to strengthen your base. On-site SEO will serve like reliable bedrock for your Web business.

8. Better Structure Leads To More Inbound Links
Not only does good website architecture win you deeper links, it also boosts your chances of being linked to, tweeted, or mentioned on forum posts about that topic, such as a “Top 10 Wall stickers” list, for instance.

9. Reel In Search Engines With The Perfect Bait
By ranking a URL when people search for [Wall stickers], you’ll help search engines deliver a good user experience. Ensure that the context is right, and that only related pages are linked from inside the silo and you’ll enhance content relevance within the silo.

10. Get Deep, Powerful Links
With a strong, well-planned information architecture, you can attract powerful deep links. Take a furniture store, for example. Many bloggers write about home interiors. Your ideal customers read their blogs, follow their tweets, and share their recommendations on Facebook. These bloggers will happily link to relevant internal page content on your site – because it adds value to their audience.

11. Organize Your Content
Do this in a way that you’ll leverage social networks to boost your SEO. Instead of dropping all your material into the root directory of your website, you can set up a category for [interiors], with sub-categories for niche divisions within it.

Remember To Focus On SEO Fundamentals
Integrating your diverse marketing efforts together will help you carve out a larger slice of your niche market, and let you enjoy the revenue boost that will follow naturally. This becomes easy when you focus on the basics, and adopt proven SEO fundamentals that have passed the acid test of time.

Edgy marketing is exciting, but risky. Conventional approaches are relatively boring, but rewarding.

You can benefit from both. Just make sure you don’t lose focus. If you do, you’ll lose control.

If you need help with your SEO we would be happy to help!

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